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Team Tourism offers branding workshop
Join Team Tourism for a workshop entitled “How to Create and Integrate a Strong Brand that People Crave” on Jan. 21 from 8:00 a.m. - noon at the Crowne Plaza Fort Myers, 13051 Bell Tower Drive. Gary Mueller, senior vice president and creative director for bvk, the VCB’s agency, will speak about “The Power of a Brand.” Translating brand platforms into creative executions has earned Mueller multiple awards, including features in such leading trade publications as Adweek, Ad Age, Communication Arts, Graphis, Print and Archive. Jennifer Simmons, vice president of marketing strategy and research for bvk, will give a presentation entitled “Integrating Brands – Yours and the Destination’s.” Developing successful marketing strategies founded on insights gained from innovative research is Simmons’ specialty. She brings hands-on experience to the process as a skilled group moderator, research analyst and high-level strategist. The fee for the workshop is $15/person with early registration and payment or $25/person at the door. Light refreshments will be provided. RSVP online at www.LeeVCB.com/rsvp before Jan. 14.
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