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Letter from Executive Director Suya Davenport
Whether you realize it or not, you have made countless friends with many brands in your lifetime – from the food you eat to the clothes you wear to the television programs you watch to the destinations you select for your vacations. You pick these brands because they deliver on what they promise and meet or exceed your expectations of them. And because they reflect your own definition of who you are. They invite you to discover what you believe or wish to be true about yourself. Given this truth, your brand is a powerful magnet to attract visitors to your business and befriend them in the process. Because, after all is said and done, we chose to do business with our friends. And that is particularly true in tight economic times, when we need to count on the brands we trust to deliver value. So, we at the Lee County VCB want to help you maximize your branding efforts in order to make friends for the destination and drive visitation from those friends. That’s why our first Team Tourism program of the new year focuses on branding. If you have not already signed up for this don’t-miss workshop, be sure to do so. We’ll present “How to Create and Integrate a Strong Brand that People Crave” on Wednesday, January 21, 2009, from 8 a.m. to noon at the Crowne Plaza Fort Myers. That’s when two of the top brand strategists from our integrated marketing communications agency bvk – Gary Mueller, senior vice president/creative director, and Jennifer Simmons, vice president–marketing strategy & research – will lead us through a lively and interactive discussion of the power of a brand and how to integrate your brand with that of our destination. Working together to market our destination brand will make a lot more friends than any one of us working individually, for as Henry Ford once said: “Coming together is a beginning. To sign up for our January 21 branding workshop, visit us on line at www.LeeVCB.com/rsvp . Look forward to seeing you there!
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