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Green
tip: Study shows green hotels host happier guests
According
to the J.D. Power and Associates 2009 North America Hotel
Guest Satisfaction Index StudySM, guest awareness
of property-initiated "green" programs increased significantly
in 2009, with 66 percent of guests stating that they were
aware of their hotel's conservation efforts, compared with 57
percent in 2008. Among these guests, 72 percent say they
participated in their hotel's conservation programs.
Awareness
of "green" programs has a strong impact on overall hotel guest
satisfaction. On average, satisfaction is more than 160 points
higher among guests who report being aware of their hotel's
green programs, compared with guests who are unaware of them.
The 2009
North America Hotel Guest Satisfaction Index Study is based on
responses gathered between June 2008 and June 2009 from more
than 66,000 guests who stayed in a hotel between May 2008 and
June 2009.
For 13
years, the study has measured overall hotel guest satisfaction
across six hotel segments: luxury, upscale, mid-scale full
service, mid-scale limited service, economy/budget and
extended stay. Seven key measures are examined within each
segment to determine overall satisfaction: reservations;
check-in/check-out; guest room; food and beverage; hotel
services; hotel facilities; and costs and fees.
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