The Beaches of Fort Myers & Sanibel’s message
dominates Chicago’s Union Station

The VCB’s advertising message will dominate the ad space in Chicago’s Union Station during the entire month of March 2010! The Beaches of Fort Myers & Sanibel advertising campaign will be featured on all of the prevailing ad space in the station, including a total of 60 different executions inside the station. From floor graphics and column banners to escalator wraps and dioramas, everywhere the over 4-million estimated monthly riders who pass through the station look they will be surrounded with Lee County’s beautiful imagery and messaging. This is the first time a tourism advertiser has done such an extensive initiative in Union Station and a very timely effort on the destination’s part. Just at the time those in Chicago are truly tired of their cold and gloomy weather, they will be surrounded with images reminding them of a getaway to our beautiful destination!

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